This week, we saw the culmination of months of collaboration as the City Council unanimously approved a $2.5 million marketing budget to promote the Los Angeles Zoo.
The Greater Los Angeles Zoo Association (GLAZA), a privately supported foundation, will now oversee the promotion and marketing of this Los Angeles institution. The organization will strive to attract more visitors and help the City reduce costs.
The Zoo’s marketing contract was one of the first items on my to do list as the new Chair of the City’s Arts, Parks, Health, Aging and Los Angeles River Committee. There were many challenges in making this happen, and over the course of several months, my staff successfully managed to bring all parties to the table and bridge the differences. I want to thank the Chief Legislative Analyst, the City Administrative Officer, the City Attorney’s Office, the Los Angeles Zoo, and GLAZA for their work to create a solid contract that will save the City money in the long run. I especially want to thank my team for their dedicated service to our constituents and the City as a whole. This was a Team Mitch effort, and their work was especially important to this process.
Since taking office, I have personally discovered a deeper appreciation for the work that GLAZA continues to do for the LA Zoo, as well as the respect that the organization has garnered over the years. GLAZA is well known for its dedication to the care of endangered species as well as educating the public on habitat preservation efforts. I commend them for their excellent work, which is recognized around the globe, and believe that they are the ideal partner to promote the Zoo.
The entire process took decisive, independent-minded action to solve the problem. I am incredibly proud of my staff and their work on this project that will help promote our wonderful zoo and its world-class exhibit to a wider audience.
-Councilmember Mitch O'Farrell
LA Council approves plan to turn zoo marketing over to GLAZA (DAILY NEWS)
For a better LA Zoo, let GLAZA do the marketing (LA TIMES)